Local Selects
PayPal
Browse a Hollywood flea market from your Brooklyn couch.
Website
PayPal wanted to highlight the versatility and ease of their service in a fresh and creative way. We created a campaign that enabled shoppers anywhere in the world to discover and buy items from LA’s iconic Melrose Trading Post.
#paypalcandothat
Uncovering local treasures
This campaign was designed around a live event which posed technical challenges like reflecting the most relevant information for the user at that moment. To achieve this, we created a flexible CMS application powered by web sockets that accommodated pre-event, during, and post-event phases with unique layout, content, and functionality. Another technical hurdle was the coordination of content between the frontend and the livestream. As the host held up a product, our site displayed the product details in real time.
