ProBio
ProBio is more than a multi-vitamin — it is the performance nutrient system developed by lifelong athletes and expert nutritionists to power your favorite sports teams and fiercest competitors. ProBio came to Haus to realign it’s branding with an updated product positioning to be applied to a shopify e-commerce experience.
Live SiteBranded E-commerce
Sports-driven shopping experience
For ProBio's new site we aimed to balance a simple and clean e-commerce experience with experiential brand design and storytelling. For brand forward moments we found opportunities to create unexpected editorialized moments. For the shopping and checkout experience we took a more reserved approach prioritizing a clean simple design to build a fast and performant site.
Rebrand & Art Direction
Powering what’s possible
Alongside a clean, modern & performant storefront we aimed to tell ProBio’s story through branded visuals and copywriting. From updated packaging and product imagery to sports themed imagery — we built a world for the ProBio brand that communicates their dedication to sport, performance and overall holistic health.
